Filter By

Show All
X

Connect to

X

Data privacy 2015: what the consumer really thinks

T-559176e5a8a36-data-privacy-infographic-image_559176e5a8940.png

Data privacy: what the consumer really thinks 2015 It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy.

Importantly, brands need to begin to recognise that attitudes are not uniform or static.

That’s why the DMA and Acxiom commissioned a new study to track consumer attitudes to privacy.

The study shows a considerable change in attitudes since 2012, with signicant increases overall in those willing to share data and a signicant decrease in fundamentalists opposed to sharing data.

Trust remains the critical factor in willingness to share data.

Brands that succeed in the information age will be the brands that put earning and keeping trust at the heart of their customer proposition.

Download the report and infographic below:

Data Privacy: What the consumer really thinks full report

Data Privacy: What the consumer really thinks infographic


Enjoyed this? View our infographic showing how important email is to the modern marketer.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Our latest report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.

MMM 2022 article image.png

An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age.

Cheerful young businesspeople and colleagues in a call center office-1.jpeg

Seth Godin explains why bigger isn't better when it comes to an audience for a new service or product.

Seth Blog - SVA.png

Are you looking to build more effective campaigns? Get the toolkit you need to effectively measure your media campaigns with the DMA's Marketing Measurement Framework.

Marketing Measurement Framework.png