COVID-19 Contact Tracing App Series: Nick Deyong

Nick Deyong
Founder & CEO, NDL Group, Promotigo & GuestVisit

"Guest Visit removes a major headache for those in the hospitality sector by ensuring that all customer data is collected safely and stored securely, and that they are fully GDPR compliant"

Under plans for reopening the hospitality sector this weekend, customers in England will be asked to check in as they arrive at pubs and restaurants on so-called “Super Saturday.” (4 July). Although it is seen as an essential part of helping to keep us all safe, the requirement has raised concerns among both those in the hospitality sector and their customers around the collecting and storing of this crucial information.

Our company, Promotigo, has created a platform, Guest Visit, which allays all these concerns. Guest Visit ensures publicans and restaurant owners retain all the data securely and that they adhere to GDPR regulations. Guest Visit, which has already been adopted by pubs and restaurants across England, gives customers the assurance that it will only be used in the event of an NHS Test and Trace request. The system does not allow the pub or restaurant any access to the data, so they can neither lose it or use it to market back to their guests.

Promotigo is accredited by the Data and Marketing Association (DMA). Guest Visit is a simple, secure, GDPR-compliant registration site for customers - who scan a QR code at the pub or restaurant and then simply enter their name, email and phone number on the site. The data is collected safely and stored securely and is available to any hospitality business within two minutes of them signing up.

Opening up pubs and restaurants is a key part of the UK’s economic recovery, but it is not without potential problems. Guest Visit removes a major headache for those in the hospitality sector by ensuring that all customer data is collected safely and stored securely, and that they are fully GDPR compliant. Customers can be assured their data will only be used in the event of an NHS Test and Trace request, to alert other customers if someone in the venue is diagnosed with Covid-19. Otherwise it will be destroyed within 21 days, so their personal privacy is always fully respected.

Nick Deyong is an entrepreneur with more than 25 years’ experience within the travel, promotions, rewards, incentives and marketing technology industries. He is founder and CEO of The NDL Group, Co-Founder and CEO of Promotigo Technology Limited.