Best practice: Digital Content â Content Strategies in 2015

Despite digital content having a significant impact on marketing success, a recent article on the B2C website has highlighted the fact that 50% of marketers still haven’t implemented a content strategy. We find this figure to be staggering.

Digital marketing is such a vast and lucrative area in the current digitalised landscape that it is very important for businesses to make some kind of effort to interact with the online space – but this will only be effective if they have a proper strategy in place. But as the world of digital content has evolved over the years, defining exactly what a content strategy is has become harder and harder; we’ve tried to define exactly what a digital content strategy is and what it should encompass in 2015 – but feel free to add a comment if you think something’s been missed off!

– Firstly, a digital content strategy for 2015 needs to be pretty all encompassing when it comes to online communications channels. A businesses must ensure its content strategy speaks to all audiences – those on websites, blogs, over email and social media.

– A strategy must also incorporate all the different forms of content that an audience is looking for; tweets, long-form content, infographics, videos… There is a myriad of different forms of content to choose from and a strategy must include all the relevant ones.

– Businesses must also consider the content of that content – what is it that the audience is looking for? More information on a product, service or the company as a whole? Amusing anecdotes? News relating to the industry? As well as the different forms content can take, the strategy must incorporate all the different types of content.

– A strategy must also be based on fact; marketing teams should draw on the vast amounts of data available to them relating to things like the most popular channels and what types of content their audience responds best to. This information should be fed into the content strategy to make it even more effective.

– Finally a strategy must take time and cost into consideration. There’s no point producing a strategy with the most amazing content calendar if the time and resources are not available. Keep it achievable.