Pinterest: Emotion's key role in marketing effectiveness with Pinterest
03 Nov 2023
How do we create highly branded creative that elicits an emotional response and drives action? Avoiding bombarding our customers, while balancing brand, performance, creativity, and data, is a continuous challenge for marketers. With this in mind, effectiveness platform System1 has partnered with Pinterest—the visual discovery engine—to understand the key role emotions play in long and short-term effectiveness in digital advertising.
Discover what role creativity and emotion play in effectiveness across the media mix, before delving into first-of-its-kind digital advertising effectiveness. Understand what creative features appeal more to our left-side brain to strike the balance between emotional and message-driven creative.
Join our host Ellen Lai, Industry Marketing and Partnerships, EMEA, Pinterest alongside Head of Partner Measurement EMEA at Pinterest, Antoine Le Notre, DMA Director of Insight, Ian Gibbs, System1's Global Partnership Director, Andrew Tindall and Emma de la Fosse, Chief Creative Officer, Edelman to explore emotion's key role in driving rational consumer responses.
One hypothesis. 36 consumer packaged goods (CPG) campaigns, 100 ads, 5 European markets. What happened? Watch the webinar recording to find out.
Please see the slides here.