Marketreach: Discover the Latest Media Attention Metrics for Mail

Attention metrics have come to the fore, helping planners and brands truly grasp what their media investments are really buying.

It's not just about impressions anymore; it's about how much time consumers actually spend with different media channels.

Head online with Mark Cross, Engagement Director, JICMAIL to hear research from a year-long study on the true attention for mail.

Mark will share key learnings, and a panel of leading thinkers will debate the impact of this ground-breaking study including:

• Saj Arshad, Chief Commercial Officer, Interactive Investor
• Patrick Malone, Senior Media Planner, Marketreach
• Rosalie Shakir, Strategy Director, the7stars

Chaired by Stephen Maher, Chair and CEO, MBAstack, and DMA Chair, during this event, you'll also:

• Learn why mail commands unrivalled attention in an increasingly competitive media landscape
• Discover the staying power of physical advertising mail compared to other media channels