Marketreach: Discover the Latest Media Attention Metrics for Mail
13 Jul 2023
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Attention metrics have come to the fore, helping planners and brands truly grasp what their media investments are really buying.
It's not just about impressions anymore; it's about how much time consumers actually spend with different media channels.
Head online with Mark Cross, Engagement Director, JICMAIL to hear research from a year-long study on the true attention for mail.
Mark will share key learnings, and a panel of leading thinkers will debate the impact of this ground-breaking study including:
- Saj Arshad, Chief Commercial Officer, Interactive Investor
- Patrick Malone, Senior Media Planner, Marketreach
- Rosalie Shakir, Strategy Director, the7stars
Chaired by Stephen Maher, Chair and CEO, MBAstack, and DMA Chair, during this event, you'll also:
- Learn why mail commands unrivalled attention in an increasingly competitive media landscape
- Discover the staying power of physical advertising mail compared to other media channels
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