DMA Awards 2024 - Introduction to Innovation for Good

Chaired by Tony Miller, CMO, Hargreaves Landsdown and Chair of the DMA Board, you heard from industry experts including Sarah Painter, SVP, UKI Head of Marketing Communications at Dentsu and Jo Pettifer, VP UK&I Marketing at Salesforce as they shared their insights on what distinguishes standout entries in the Innovation for Good Award Category.

You heard:

• Why this category is an exciting opportunity for innovators.
• How to craft a standout entry and present your solutions in a way that emphasises your unique contributions and sets you apart from the competition.
• What judges are specifically looking for in exceptional entries and receive practical tips for crafting a compelling submission.
• A detailed breakdown of the award criteria and explain what makes this category unique.

You discovered real-world examples from Dentsu and Salesforce clients who have excelled in this category. These success stories highlighted what excellence looks like in innovation for good and offer actionable lessons for your own projects.

To view the slides click here.