Tom Corbett
Experian Limited
Senior Deliverability Specialist
Describe yourself in 3 words: “Knowledgeable”, “Personable”, and “Inspirational” (see how that makes an acronym – KPI? What a geek!)
What’s your proudest moment?: Developing the world’s first drag-and-drop email editor (see comment for first point!)
Who would play you in a film of your life?: Joseph Gordon Levitt (500 Days of Summer, The Dark Knight Rises, Inception, etc.)
What was your first job?: he was a PA to TV guest stars/celebrities at Channel 4.
Person (professional) that I most admire: Dennis Dayman (chief privacy officer at Return Path, previously at Eloqua and StrongMail)
When you were younger what did you want to be when you grew up?: A professional footballer.
The email I always open is . . . : . . . the ones my boss sends me! Also, any emails from Mydojo which take the personalised approach to new levels.
The one thing I wish everyone knew about email is . . . : . . . that not all email is spam! Also – reputation is a reflection of the way that email subscribers are behaving.
What advice would you give to a new starter in email?: Don’t be afraid to get out of your comfort zone. Always continue learning. Always keep asking questions.
Interview by Guy Hanson, Return Path and fellow Email Marketing Council Member