DMA - Data & Marketing Association

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Rick Pullan

Rick Pullan

T.B.D.A Limited (True Business Data Activation)
Managing Director

Rick leads TBDA’s team of ‘Profit Detectives Investigating Data’ who show clients how to maximize the profit from each of their customers.  Over 35 years industry experience, up to MD of Alberto VO5 (now Unilever), several entrepreneurial agency roles, then teaming with Colin Lloyd at KLP (now Havas) before launching TBDA in the mid 90s with ex CACI data genius Richard Organ. Rick is a former Deputy Chair of the Agencies Council.