11 Jul 2019
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it deserves, despite having the highest-ranked ROI. We’re on a mission to find out why?
Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.
The age of artificial intelligence (AI) is now very much upon us. Once a technological possibility for some industries, the reality is disrupting sectors across markets globally and affecting all aspects of our lives. But, is this rate of adoption for better or for worse?
Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.
