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Putting a price on direct marketing

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Putting a price on direct marketing is the most comprehensive research to date into direct marketing industry’s financial contribution to the UK’s economy. The report puts a figure on the volume of sales direct marketing generates, assesses how much companies are spending on direct marketing, details the spread of expenditure across all direct media channels and counts the number of people that find their employment directly and indirectly through direct marketing.

The study highlights the major contribution that direct marketing made to the UK economy in 2011.

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