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Welcome to the our Future Trends series, part of our 2020 Customer Engagement campaign in collaboration with Paragon, Collison, dotdigital and in partnership with Foresight Factory.

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In the first article of our Future Trends 2020 series we will analyse brands voice-strategy and how this channel is destined to become a significant point of interactions between brands and their consumers.

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What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.

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What are inserts? Why are they a vital part of omnichannel marketing? This article will answer these questions.

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