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Door Drop Report 2023
13 Jun 2023
Despite a largely unpredictable year for businesses across the UK, annual expenditure on door drop advertising remained relatively consistent year-on-year – maintaining spend levels at around £181.2m.
Door drop volumes were also on a similar level to last year, reaching a level of 3.53 billion.
Our partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement, resulting in the most accurate and detailed picture of the UK door drop market available – with a greater understanding of contributing factors behind annual volumes and spends.
“Overall, our latest data suggests that the door drop channel has held up well in a difficult advertising market. Volumes and value were virtually flat year-on-year, and mainly hampered by unprecedented issues,” said Ian Gibbs, Director of Insight at the DMA.
Door Drops reach a broad range of target audiences
Younger audiences continue to present additional targeting opportunities for advertisers in the mail channel.
While all age groups measured have seen their door drop engagement increase since 2018, the under 35 category has overtaken the other two age cohorts and – despite those aged 55+ narrowing the gap during 2022 – they remain the most engaged age group overall.