DMA insight: Marketer email tracker 2018

Email – is it still the key channel for marketers? How should we be using it in a brave new world of GDPR?

Return on investment continues to rise, but our latest research, sponsored by dotmailer, also reveals a number of factors barring marketers from the effective use of the channel.

Read below to find out:

• The impact of GDPR and how organisations feel about its effect on their email marketing programmes
• How internal resource is the biggest challenge when facing email campaign success
• How lack of email testing is leaving businesses feeling incompetent

In what could be a new era for email, our latest infographic shows how marketers are seeking to feed their campaigns - in a relevant and engaging way,

Scroll down to learn more.