DMA insight: GDPR - an opportunity for change
10 Nov 2017
The GDPR and you survey has been tracking the changing attitudes of our industry to the law for the past two years. Here we present the top line findings from its latest iteration.
Read below to discover:
- Marketers feel prepared themselves, but have less confidence in their organisations
- Organisations face challenges but this comes with opportunities to put the customer first
- Plus, marketers' views on ePrivacy and the "digital single market"
With six months to go until the GDPR, our latest survey results show how marketers are adapting their viewpoints to this new regulatory landscape.