DMA insight: A B2B perspective on the GDPR

B2B marketing - while sharing a great deal with their B2C counterparts - comes with its own unique challenges. How does the introduction of the GDPR affect those working in B2B specifically?

Read on to find that, compared to B2C marketers, those in B2B:

• Claim to have lower awareness, but feel more prepared for, the GDPR
• Feel less likely to be affected, but want to relax the legislation more
• Rate the introduction of a B2B opt-in as the biggest concern from ePrivacy