Data tracking report June 2010 | DMA

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Data tracking report June 2010


Data is the oil of the direct marketing industry. Just as the wheels of the world would grind to a halt should oil cease to flow, so too would the enterprise of direct marketing if the well of consumer data were to run dry. Data fuels direct marketing. Without it, targeting consumers becomes impossible and thereby renders the direct marketing approach hopelessly impotent. 

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