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Data privacy: What the consumer really thinks

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The meaning of privacy is changing 

Whilst the concept of privacy remains important to individuals - and one that they are still largely concerned to protect - this study confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the continuous growth of the consumer society. Two thirds of consumers surveyed agree that their definition of privacy is changing due to the internet and social media and four fifths agreed that disclosing personal information is an increasing part of modern life. Three quarters of the most connected, high-tech savvy consumers in the sample agree that being on social networks has changed their view of what is and is not private.

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