Customer Engagement: How to Win Trust and Loyalty 2022

The pandemic changed how many consumers work, play, and shop, and this has been further impacted by the current cost of living crisis. 

Propelled by soaring energy prices, growing inflationary pressures have become increasingly evident and felt by UK consumers in 2022.

The direct experience of rising costs for goods and services is influencing consumers' shopping habits and brand choice.

Indeed, across all categories tested, most consumers have made changes or are planning to alter their spending habits.

While it may be clear that cutting back is a common response by consumers to the cost of living crisis, it is critical for brands to understand where, how much, and why.

Despite challenging economic conditions, the DMA’s long-term consumer segmentation reveals that loyalty mindsets have remained stable. Although this loyalty can increasingly be swayed by the right deal or offer.

These pragmatic mindsets are sculpting what engagement methods and loyalty drivers are most effective.

Ready to find out what marketers can do to foster trust and loyalty through these turbulent times and into the future?

Read the full report, here.