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Customer Engagement: Future Trends 2023
17 Nov 2022
The objective of our Future Trends series is to inspire organisations to find new ways to respond to changing customer behaviours and desires.
This year’s research investigates three ground-breaking trends that will have the biggest impact in 2023:
1) Loyalty on Pause – switching on and off media subscriptions
2) The Expertise of Influence – influencer growth and expert decline
3) Virtual Brand Engagement – in-game engagement and buying virtual goods
As with previous editions, you’ll discover how each trend will impact customers and get practical tips you can apply to your business.
Dig into the report to get invaluable insight into how consumer behaviour is shifting, including:
- Why people are moving away from traditional voices of authority to online influencers and celebrities
- How 32% of customers will leave a brand after one bad experience and a further 59% will walk away after two bad experiences
- Why gaming has fast become a mainstream pursuit, with 45% of consumers stating they play computer games (via any device) at least weekly
Ready to find out what marketers can do to understand and influence future customer behaviour?
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