Customer Engagement: Future Trends 2023 | DMA

The DMA Awards are now open for entries. Early bird ends 25 July. Enter now to claim your spotlight.

Filter By

Show All
X

Connect to

X

Customer Engagement: Future Trends 2023

T-article-image-customer-engagment---future-trends-2023.png

The objective of our Future Trends series is to inspire organisations to find new ways to respond to changing customer behaviours and desires.    

This year’s research investigates three ground-breaking trends that will have the biggest impact in 2023:   

1) Loyalty on Pause – switching on and off media subscriptions 

2) The Expertise of Influence – influencer growth and expert decline   

3) Virtual Brand Engagement – in-game engagement and buying virtual goods   

As with previous editions, you’ll discover how each trend will impact customers and get practical tips you can apply to your business. 

Dig into the report to get invaluable insight into how consumer behaviour is shifting, including:

  • Why people are moving away from traditional voices of authority to online influencers and celebrities
  • How 32% of customers will leave a brand after one bad experience and a further 59% will walk away after two bad experiences
  • Why gaming has fast become a mainstream pursuit, with 45% of consumers stating they play computer games (via any device) at least weekly

Ready to find out what marketers can do to understand and influence future customer behaviour?

Get your copy.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Discover how compliance can fuel creativity and connection in financial services. This masterclass shows how to turn regulation into a strategic tool for smarter, more empathetic communication that builds trust and drives real competitive advantage.

Masterclass DMA Blog Header (2).png

Members of the Customer Data Council share their key takeaways from the Value of Customer Data Report and offer their advice on how to maximise the impact of your data...

VoCD Key Takeaways Cover Image.png

Explore the importance of treating vulnerable customers fairly in financial services, the role of the FCA, and best practices in ethical telemarketing. Discover how businesses can use the phone as a tool for transparency and customer care.

Depositphotos_300785566_S.jpg

Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.

Depositphotos_140952700_S.jpg
Consent Preferences