Consumer Email Tracker 2023

Every year we measure consumer preference for email to help you understand what customers want from your communications.

The research, supported by Deployteq, delves into consumers’ perceptions, preferences, and dislikes of email.

We asked over 2,000 consumers their opinion about the emails they receive from brands and how they choose to interact with them.

The data reveals consumers continue to rank email first – ahead of all other marketing channels – for receiving brand messages about discounts, offers and sales (64% rank it first); new products/services (53%); and advice, information, and reviews (44%).

Click-through rates have also risen across all types of email communications.

“Email remains a key part of a consumer’s omni-channel journey. While squeezed consumer wallets have made it harder to elicit a specific acquisition or sale in response to marketing comms, the need to nurture customers through difficult times becomes a role of fundamental importance for brands.

The email channel arguably offers unrivalled effectiveness in fulfilling this role and its relevance to consumers continues to rise,” said Ian Gibbs, Insight Director of the DMA.

Read the full Consumer Email Tracker 2023 to learn more about the email romance between brands and consumers.

Ready to harness the power of email marketing? Check out our range of email marketing courses.