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DMA appoints new head of legal to join expanding department

Corporate and Data Privacy lawyer, Asli Yildiz, has joined Europe’s largest marketing association to head up their expanding legal division.

The data and marketing industry, led by the DMA, has been at the forefront of some of Europe’s biggest changes to the regulatory landscape for data privacy and consumer rights. Asli Yildiz’s appointment will further strengthen the DMA’s influential role in legal and regulatory affairs affecting the industry.

The DMA Legal Team play a crucial role in terms of working with regulators to inform new regulation and best practice as well helping member organisations navigate and embed a responsible approach to their marketing. GDPR and the upcoming ePrivacy Regulation, among other issues, are at the forefront of many organisations’ agendas and the DMA recognises a growing need for consultation during this period of transition.

Speaking about her new role, Yildiz said: “At a time where legislation affecting the data and marketing industry is under huge scrutiny, it is an exciting opportunity to join such an influential association. I hope to work with my new team to grow the DMA’s presence and influence while continuing to offer our membership expert legal advice.”

In recent years, she has become very involved in data privacy, cyber security and GDPR developments on behalf of tech giant, Canon. She has also worked as an in-house data privacy and cyber security lawyer for Taylor Wessing, an international law firm, figuring as a key member of their Risk Management team. She is a Turkish qualified lawyer with over ten years commercial and compliance experience, gained from working in international law firms and companies in Europe and emerging markets (Turkey, Israel, Middle East & Africa).

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