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Good call: why telemarketing is a potent ingredient in the marketing mix
25 Sep 2014
New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 93% – saying that it is eff ective, it is clear that telemarketing should be an essential element in B2C and B2B marketing campaigns.
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Great to see some objective facts about the value of telemarketing, rather than the subjective 'gut feeling' that is often argued.
Contact Centre & Telemarketing Council Member
Head of Marketing