Filter By

Show All
X

Connect to

X

Good call: why telemarketing is a potent ingredient in the marketing mix

T-5423db483c009-telemarketing-consumer-and-marketer-research_infographic_5423db483bf66.jpg

New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 93% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing campaigns.

Hear more from the DMA

Please login to comment.

Comments

Great to see some objective facts about the value of telemarketing, rather than the subjective 'gut feeling' that is often argued.

Related Articles

If you are looking to reach new audiences and grow your revenue, your marketing mix is likely to include a digital focus whether that is social media, content or email marketing, paid advertising or search engine optimisation. To help you get the most from your digital efforts, we’ve put together some useful tips for designing a digital marketing strategy.

Digital Marketing Strategy Final.jpg

If your lead generation efforts are not generating good quality leads with prospects who have an appetite for your products, they will quickly sap budget. We look at how to make your lead gen sustainable.

depositphotos_124802318-stock-photo-lead-generation-in-multicolor-doodle.jpg

Chief Strategy Officer of MullenLowe Group UK, Ayesha Walawalkar, has written a piece in Campaign on the over-50s, and where the advertising industry is going wrong. *Originally posted in CampaignLive.

kendall-scott-gHzJxTLJhu4-unsplash.jpg

This month's regulation and compliance news from the DMA's Contact Centre Council's Regulation Hub.

MicrosoftTeams-image (3).png