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Good call: why telemarketing is a potent ingredient in the marketing mix

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New research by the DMA Contact Centres and Telemarketing Council has found that marketers continue to underestimate the effectiveness of telemarketing. With the vast majority of businesses surveyed – 93% – saying that it is effective, it is clear that telemarketing should be an essential element in B2C and B2B marketing campaigns.

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Great to see some objective facts about the value of telemarketing, rather than the subjective 'gut feeling' that is often argued.

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