Words can change the world

A point of view. A feeling of nostalgia. A convincing fact. A sense of autumn. A political argument. A seduction. A moment of clarity. A rush. A LOL. A jolt of unexpectedness. A slice of someone else’s brain. A compelling message. A manifesto.

Words are the most powerful tools in the universe. Hell, maybe words are the universe. Tom Sharp, copywriter and Creative Director of The Beautiful Meme, will talk about the joys and responsibilities of conjuring and playing with language.

Following Tom, Tod Norman, content planner at Royal Mail MarketReach will share his insights on what matters in messaging and creative engagement for different types of people and different types of mail. And he’ll introduce you to a new online tool to help you tailor copy to specific audiences.

Join us for this session to learn how to play with words and influence people, how to mix and mould your messaging and win the battle of attention. This is a great learning session for copywriters and marketers looking for new perspectives on writing and the power of words.

Tom Sharp

Founder and creative director of The Beautiful Meme, Tom is a copywriter, poet and a Fellow of the Society of Arts, and he has worked with - to name but a few - Twitter, the V&A, Google, English National Ballet and AXA.

Tod Norman

Tod is the communications and content planner at MarketReach, where he creates materials to show off how mail builds successful marketing. He has worked for B2C and B2B clients in a career spanning over 30 years and is a well-known industry speaker.

#writerscrawl

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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