When & Where?
Thursday, 4th December 2121
DMA member £0.00(+VAT)
Non member £0.00(+VAT)
B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for businesspeople – and boost your lead gen as a result.
Creative copy cultivates leads. And that matters, especially in the world of B2B marketing, where getting prospects to sign on the dotted line demands a focus on results.
Join Fieldworks head of content and B2B copywriting specialist Chelsea Reay and reinvigorate your attitude to writing for business people.
You will learn:
- How to find that crucial balance between creativity and commerce
- What makes for B2B copy that is engaging and entertaining
- To create copy that engages multiple prospects at the same time, across the buying cycle
Quick heads up: your lead generation is likely to improve as a result of attending this webinar.
Chelsea is head of content for Fieldworks, an integrated B2B marketing agency that specialises in helping technology firms connect with retailers and brands. With over a decade’s experience at the coalface of B2B copywriting, Chelsea is a champion of the creative potential of the B2B world.
For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.