Customer Engagement Future Trends 2025

Our latest research has uncovered three key trends set to define the next 12 months from the view of marketers, and most importantly, how customers really feel about them.

At our Customer Engagement Future Trends 2025 Report launch event, you'll have the opportunity to:

• Be the first person to hear evidence-based insights from both marketers and consumers and get immediate questions to answers
• Gain actional insights from our speakers on how your businesses can use these trends to gain loyalty and engagement in the future
• Meet the DMA Community and interact with industry peers to build meaningful relationships over a networking breakfast

Chaired by Scott Logie, Chair of the DMA Customer Engagement Committee this launch event will see Ian Gibbs, Director of Insight and Planning, DMA share the key insights of the three trends explore:

• AI Efficiency vs. Effectiveness: Lauren Hobson, CRM Lifecycle Lead, LNER, will discuss to what extent is AI being used to drive effectiveness, aside from its efficiency benefits - focusing on AI's ability to deliver positive and meaningful outcomes.
• Sustainable Marketing: Leo Rayman, Founder and CEO of EdenLab, will share how marketers can maintain focus on sustainability initiatives while facing increasing proliferation of digital marketing channels
• The Personalisation Balancing Act: Consumers feel personalised marketing is too intrusive, yet still enjoy tailored deals and offers. Beyond discounts, how are marketers using personalisation, and what does it mean in the age of generative A.I. and ad saturation

Book your spot to prepare for what's next and look out for more speaker updates.

We look forward to seeing you there.

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