DMA - Data & Marketing Association

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Thursday, 15th June 2124


World class email marketing needs great insight.

Ensure you are well-equipped with relevant insights and join our webinar chaired by the founder of Shine a Light Media, Kate Barrett and led by Silverpop's VP of Industry Relations Loren McDonald, who will will share the results of the exclusive 2015 Email Marketing Metrics Benchmark Study, an analysis of emails sent by nearly 3,000 brands from January 1, 2014, to December 31, 2014

The data gives a global perspective, looking at email activity in over 40 countries, examining the approaches of class-leaders in 17 different industries.

Discover what works and what doesn't in automotive, computer hardware and software, financial services, insurance and many other verticals.

You will leave the webinar with:

  • The latest insight into open-rates, click-throughs and list churn
  • Examples of content marketing that works, and for which industries
  • What types of messaging wins customer engagement
  • How to better measure your performance and plan future initiatives
  • Get tips on techniques to help you get the most out of data that drives organisational change.

For tips on creating email campaigns that work, it helps to know what the top performers are doing right.

Learn what messaging just isn't clicking.

This webinar shows you how to improve your email marketing and jump ahead of the competition.


Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at or call 0208 6140255 and quote CREDIT200.

Book Now


For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.

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