Value of Creativity

Join us at our upcoming launch event of the DMA's Value of Creativity Report as we unveil insights from our expansive database of over 1,500 campaigns spanning seven years. Be the first to hear key insights and learn how Sensory, Memorable, Recognisable, and Emotional (SMRE) creative strategies not only captivate audiences but also deliver tangible business results.

In today's competitive landscape, mastering the strategic use of creativity is crucial. At this event Ian Gibbs, Director of Insight and Planning, DMA, will lead us through the research which will be unpicked by our panels who will also touch on these uses such as essential strategies for advocating creativity in budget discussions with CFOs and CEOs.

Explore how innovative campaigns can significantly enhance overall marketing effectiveness and foster sustainable growth.

Don't miss this opportunity to connect with industry leaders, engage in expert discussions, and pave the way for future marketing innovation.

Reserve your spot today and unlock the full potential of creativity in your marketing strategy.

We hope to see you there!

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