The future of customer engagement

This event is proving very popular and we are currently sold out. If you'd like to be added to the waiting list please email Charlotte Gough.

Engagement has changed almost beyond recognition - but how will brands evolve engagement techniques, tactics and tech to succesfully connect to customers in the future?

Come to this future of customer engagement session and discover how tech changes the way brands market to consumers and drives the connections marketers seek for the audiences they serve.

You will hear from:

• IBM Watson's Jeremy Waite on mood buying and emotional data, and how customer empathy will dominate analytics in the years ahead
• OgilvyOne CEO Jo Coombs on engagement from an AI perspective
• Mvine's Frank Joshi with a case study on the BT approach to artificial intelligence

We wrap up with a panel packed with expert voices, as our speakers are joined by TMW Unlimited's Chris Pearce and host for the session, DMA Customer Engagement Committee chair and MD at REaD Group Insight Scott Logie.

Grow your understanding of to tune into what your consumers really want, and you'll find the information your business needs to be competitive now and in the future.

#dma #idm

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.

Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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