Planning makes perfect: strategic masterclasses for new marketers

This event is proofing very popular and we are currently sold out. If you'd like to be added to the waiting list please email Maneeta Shina.

This morning event will focus your strategic thinking. Spread across three sessions, our experts use their experience, insight and industry know-how to show you exactly how to get the most out of your marketing campaigns.

The sessions cover:

• Using data in your marketing strategy – and how quality insight is intrinsic to successful planning
• How to build strategic thinking into and around creative so you hit the sweet spot and build emotional connections to consumers
• All you need to know about media planning and the marketing mix. What assets to use, when and why

You’ll hear from our event chair, Julie Atherton. Julie leads the DMA Social Media Council and is chief strategy officer at Indicia.

She will be supported by Lee Witherell who will tackle the data and insight strategy session. Lee is managing director at Communisis Data.

We then have Heather Devany, creative director at N2O taking us through the nuances of creative thinking and strategic planning.

James Moffat, founder of digital agency Organic, completes our speaker line-up, sharing their campaign methodology.

This is an ideal event for young marketers looking to boost skillsets and get a real leg-up by learning from people who have been there, done it (brilliantly) and bought the t-shirt.

#dma

Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points

This event is proofing very popular and we are currently sold out. If you'd like to be added to the waiting list please email Maneeta Shina.

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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