Agency Supper Club

Surprising as it sounds, the ad agency is a British invention. They emerged out of the growing power of Fleet Street in the early 1800s where print was the first mass medium.

According to the History of Advertising Trust an author and speaker, James White, founded a family business where he pioneered some new ideas. One of these ideas became known as copywriting.

The agency eventually morphed into White Bull Holmes, specialising in recruitment, and only went out of business in the late 1980s.

It's impossible to know what White would have made of innovations like radio, television, the internet, and the mobile phone. But as the model he developed is more than two hundred years old, is it fit for the 21st century?

Or is it tried and tested, bulletproof and perfect? Could it be a barrier to growth? Might the agency model also need to be modernised?

To help us navigate through the debate, Tom Cheesewright will be there as our speaker for the evening. He founded the applied futurism practice Book of the future and brings vast experience in advising and preparing businesses for the challenges of tomorrow. He'll take us through how technology is affecting data-driven marketing and how the marketing agency model could be set for fundamental change over the coming years.

Come and explore these ideas and many more at the DMA's Agency Supper Club.

#dmasupperclub

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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