Preference Services | DMA

Filter By

Show All
X

Connect to

X

Preference Services

The DMA runs a number of preference services that allow consumers and businesses to opt-out of unsolicited marketing communications via telephone, mail or fax.

The preference service files list all contact numbers or addresses that consumers have chosen to block from receiving unsolicited one-to-one marketing.

For marketers, screening contact lists against these files is often a legal requirement – and also saves the resources, money and brand damage of marketing to consumers who either cannot or do not want to receive it.

Hear more from the DMA

Please login to comment.

Comments