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17 Jul 2001
The DMA runs a number of preference services that allow consumers and businesses to opt-out of unsolicited marketing communications via telephone, mail or fax.
The preference service files list all contact numbers or addresses that consumers have chosen to block from receiving unsolicited one-to-one marketing.
For marketers, screening contact lists against these files is often a legal requirement – and also saves the resources, money and brand damage of marketing to consumers who either cannot or do not want to receive it.