What is Telemarketing? | DMA

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What is Telemarketing?


Telemarketing gets results. In B2B marketing, it is one of the most effective ways to achieve your goals. Your telemarketing strategy needs to be detailed and focused, identifying your objectives and linking these to specific outcomes.

The key is to pinpoint your relevant target market, and understand how to communicate most effectively, engaging with your audience in a way they find relevant and compelling:

Data cleansing – is your data robust enough to get to the right person, first time? What information do you need? What is essential/desirable?

Lead generation – are you looking to generate a marketing list? Populate a market research tool? What information constitutes a strong lead?

Appointment setting – be specific. Who are you targeting? What will make them agree to a sales meeting? What do you know about their business that will guarantee an hour of their time?

Good B2B marketing creates contacts. A great B2B telemarketing campaign will create strong relationships from first point of contact by delivering a consistent, meaningful dialogue, immediately highlighting the benefits to either them or their organisation.

About Prospect Research

This blog was bought to you by Prospect Research. We are a business development and B2B telemarketing company based in Cambridge, specialising in lead generation, appointment setting, telesales leads and market research.

Click here to find out more about us.

How can we help?

To find out more about how our experience can help you:

Contact us on 0844 539 9712 or by email.

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