Virtual: Fundraising Forum - A Marketer's Guide to Smokescreen Testing

Chaired by Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research, the Fundraising Forum provides a confidential space for charities to meet, collaborate, and share learnings.

In our third instalment, Nuala Blackshaw, Innovation Manager, Macmillan Cancer Support, explores the do's and don'ts of smokescreen testing. You'll uncover:

• What smokescreen testing is - and how it can help your business boost its marketing results
• Why the Advertising Standards Authority (ASA) deem smokescreen testing to be misleading
• How Macmillan has stayed on the right side of the ASA while running smokescreen campaigns

Plus, you'll hear from Chanelle Evans, Legal and Compliance Manager, DMA, who will provide an update on the Data Protection and Digital Information Bill (DPDI2). Chanelle will also explore its potential impact on the charity sector's fundraising and marketing activities.

Finally, there is a roundtable where attendees shared their fundraising and marketing-related headaches and highlights.

Dowload the slides here.

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