Tips on how to plan your telemarketing campaign | DMA

Filter By

Show All

Connect to


Tips on how to plan your telemarketing campaign


This is something which sounds obvious at first glance, but is often not given the due consideration it deserves – define your objectives for each call!

If you don't do this how can you gauge if you've been successful or not?

Some potential telemarketing objectives you may be looking for:

1) Get to speak to a 'decision maker'

2) Get an appointment for you or one of your sales team

3) Promote interest in your product

4) Get a name to send your information to

5) Arrange an appointment

6) Arrange a demonstration

It is always worthwhile setting objectives for positive and negative calls. For example, if a company you call is genuinely not interested in your product for a good reason, then you need to know why. Maybe they are already using one of your competitors' products or services, in which case you will want to explore whether they may be willing to change rather than politely end the call.

Recording this information, will help you influence your other marketing strategies and learn more about the market.

Some potential negative responses you may get:

1) They already use your competitor

2) They have no use for your product or service

3) They perceive your product or service too expensive

4) The person you need to speak to is not available

Remember, try to gain something from each call – even if it’s simply market information rather than a sales lead or appointment.

This information can be recorded by your telemarketing company in their call notes and increase the overall value of your telemarketing campaign.

About Prospect Research

This blog was bought to you by Prospect Research. We are a business development and B2B telemarketing company based in Cambridge, specialising in lead generation, appointment setting, telesales leads and market research.

Click here to find out more about us.

How can we help?

To find out more about how our telemarketing experience can help you:

Contact us on 0844 539 9712 or by email.

Hear more from the DMA

Please login to comment.


Related Articles

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

Thumbnail Reimagining CX _Andy Masters 600x400.jpg

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.