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Recent insights from Proctor's strategy team + external research papers, on the topics of advertising context, the impact of content localisation on SEO, insight selling to B2B audiences, and the rise of B2B social.

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The world is changing and so are our needs. Customers’ behaviours are approaching unexplored horizons and marketers need to learn more about them.

In this series of Future Trends articles we’ll explore what is next for Customer Engagement.

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A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?

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