The future of CRO: Psychographics, Affective Computing and AI

Advancements in AI and machine learning have drastically changed the e-commerce landscape. Today, we live in a world of digital sophistication, where consumers need intelligent and relevant interactions with software. Amidst these heightened customer expectations are marketers seeking to adopt technology to advance on and secure their markets. The emerging methodologies and technologies, including psychographics, affective computing and AI, are the behavioural science cues of the future.

Michael Weir, Jaywing’s Head of Behavioural Science, explored these technologies and their impact on CRO in his presentation at Marketing Masterclass Series’ Digital Superchats.

Watch Mike’s session below.

The Future of CRO from Jaywing on Vimeo.