The future of CRO: Psychographics, Affective Computing and AI

11 Oct 2021

Advancements in AI and machine learning have drastically changed the e-commerce landscape. Today, we live in a world of digital sophistication, where consumers need intelligent and relevant interactions with software. Amidst these heightened customer expectations are marketers seeking to adopt technology to advance on and secure their markets. The emerging methodologies and technologies, including psychographics, affective computing and AI, are the behavioural science cues of the future.

Michael Weir, Jaywing’s Head of Behavioural Science, explored these technologies and their impact on CRO in his presentation at Marketing Masterclass Series’ Digital Superchats.

Watch Mike’s session below.

The Future of CRO from Jaywing on Vimeo.

Jaywing .

Jaywing
Marketing

Hear more from the DMA

Please login to comment.

Comments

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

From kick-off to victory: How to field a winning multichannel team

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

Interactive Email Examples, Tips and Tricks (with Jennifer Birks)

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

What are you trying to prove? The value of a proof of concept

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

The future of CRO: Psychographics, Affective Computing and AI

Comments

Related Articles

Telemarketing - obsolete tactic or powerful strategic tool?

From kick-off to victory: How to field a winning multichannel team

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

Interactive Email Examples, Tips and Tricks (with Jennifer Birks)

What are you trying to prove? The value of a proof of concept