Social Media Marketing: Strategy, Tools and Tactics Masterclass: 22 May 2024

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.

During this course you will learn:

• Understand your social media landscape
• Build your social media plan and determine KPIs
• Implement effective social media activity that contributes to your business objectives
• Innovate with content, tools, influencers and communities to maximise engagement and results

Course Details:

Day 1

An introduction to social media and engagement

• Understand social media marketing
• Understand the impact of current social media trends
• Learn the importance of integrated planning

Developing a social media strategy

• Understand the elements of a social media strategy
• Learn how to plan for different types of social media campaigns

Setting objectives and KPIs

• Learn how to set SMART objectives for social media
• Understand the different types of KPIs and how to use them for budgeting and measurement

Social listening and monitoring

• Learn about social listening and why it is useful
• Understand how to use the listening framework
• Learn how to build a social media persona

Identifying influencers

• An introduction to social media influencer marketing
• Learn how to select influencers
• Learn how to work with influencers

Day 2
Building a content strategy

• An introduction to social media content planning
• How to differentiate with content pillars
• Considering content requirements across different platforms: Facebook, Twitter, Instagram, TikTok and LinkedIn

Selecting a social platform

• How to choose your social channels to meet your objectives
• Optimise the integration between paid, earned, and owned media

Optimising your social media campaign

• Know how to optimise your social media campaigns to improve engagement and drive action
• Learn what to measure and when to improve results

Innovate in social media

• Learn how to stay abreast of trends and plan for what's next in social

Who should attend?

This course is designed for any marketer tasked with specifying, commissioning or running a digital project.

Tutor:

Julie Atherton F IDM, Managing Director, Small Wonder
Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.

Other Details:

Location: Virtual Classroom
Member Price: £720
Non-member Price: £850