Search Engine Optimisation (SEO) Masterclass

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis techniques and link building plans that will increase your rankings in search engines.

This is a part of two-day masterclass, if you’re short on time, you can choose to complete just Day 1 on Search Engine Optimisation, or just Day 2 on Pay per Click.

During this course, you will learn to:

• Develop a search engine-friendly website by optimising its structure, design and usability
• Ensure search engines index your website content quickly, accurately and to maximise results
• Apply keyword analysis techniques to optimise your site and boost its relevance for search
• Achieve higher search rankings using a link building action plan
• Identify, measure and act upon the KPIs that will help you boost your SEO performance

Course details:

Day 1: SEO
An introduction to SEO

• Introduction to search marketing (basics)
• How it works: Search Engine Optimisation
• The evolving search engine landscape

Keyword research

• Keyphrase analysis: its role in SEO
• Keyphrase development: first steps
• Keyphrase development: adding sophistication

SEO and its impact on web design

• WebSite visibility
• Reputation and redirection
• HTML tags with impact on SEO

On-page optimisation

• Setting up and understanding Google Search Console

Content strategy and link building

• The importance of links
• Competitor informed link building
• Link building through content
• Guest posting

Setting objectives: selecting metrics

• Setting search marketing objectives
• Creating meaningful reports

Who should attend?

This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.

Previous delegates include:

• Experience Control Manager (Red Letter Days Ltd)
• Marketing Membership Executive (The Caravan Club)
• Digital Project Manager (Digital Prophets Limited)
• Marketing Manager (SPS EU)

Enrol onto 'SEO' course and receive the 'DMA Mobile Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Enrol onto 'Search Engine Optimisation: SEO and PPC' course and receive the 'DMA Mobile Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor:

Mike Ncube

Mike Ncube is a digital marketing expert with over 13 years' experience in Google Ads, PPC and SEO advertising. Mike is a Google Partner and has been since the programme was launched by Google over 8 years ago.

He is an author and has written over many books, guides and ebooks on digital marketing topics including Google Ads, PPC advertising and digital marketing strategy.

He has worked with businesses from a wide range of industries including IoT, Automotive, Manufacturing, Real Estate and more for big clients like BitDefender and Quectel to micro businesses.