New Royal Mail incentives for all mail users
06 Feb 2017
Royal Mail has introduced two new incentive schemes, offering discounts in the form of postage credits that can be redeemed with Royal Mail or any of the downstream access providers such as Whistl, UK Mail, Citipost, ONEPOST
These incentives are in addition to the 'Scheme for Growth', launched last year, which has been extended until April 2018.
- The 'First Time User' scheme is for customers who have never used advertising mail or who haven’t used it for the previous two years. Customers can qualify for discounts of between 2.5p-15p an item, depending on product and service used, for up to three mailing campaigns within a 12 month period.
- The 'Testing and Innovation' scheme offers discounts for customers testing new mail applications such as a Welcome pack or including promotional messages on statements and invoices. Discounts vary between 15% for Advertising Mail and 30% for Business Mail. In the case of Business Mail there is an additional offer of a 10% discount for six months to support the roll out if the test is successful.
For the First Time User scheme, discounts are significantly higher for mailings completed before the 30th June 2017.
For the Testing and Innovation scheme, there is a promotional ‘double discount’ for customers using the Scheme for Growth who send incremental items above their forecast during February and March 2017.
These incentives are available to all mail users including those using Downstream Access providers such as Whistl, UK Mail, Citipost, ONEPOST etc. The incentives are in the form of postal credits that can be redeemed with Royal Mail or any of the DSA mail providers.
| Incentive | What is it? | Who can use it? | Benefits | Key Points |
| Scheme for Growth |
A price discount for incremental Advertising Mail posted above an agreed “baseline” volume over a 12 month period. |
Any customer sending at least 250K Items of incremental Advertising Mail Over a 12 month period. |
Discount of 2.5p (for machine readable letters) to 10.5p (for heavy large letters) for all incremental volume |
Baseline volume determined by historic advertising mail volumes over previous two years |
| Testing and Innovation |
A discount from the Royal Mail price for customers testing new mail applications, for example a welcome pack or fundamental changes to an existing mail application, for example inclusion of messaging on statements. |
Business Mail and Advertising Mail customers who meet the application criteria, sending at least 10k items and can measure testing activity |
A discount rate of c30% off the access price (6.5p – 23p) for Business Mail testing over a 6 month test period and then c10% discount off the access price (2.2p-7.7p) for 6 months for tests which progress to roll out. A discount of c15% off the access price (2.5p-10.5p) for Advertising Mail testing over a 6 month test period. |
To qualify for Business Mail tests you’ll need to plan a series of mailings over the testing period to measure success. Subject to testing success you commit to rolling out the new mail activity. For Advertising Mail a single campaign can be tested |
| First Time User | An incentive for customers who have never used Advertising Mail or have not used Advertising Mail recently |
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Discounts between 4p and 15p per item for postings made by the 30 June 2017. Discounts between 2.5p and 9p per item for postings made after the 30 June 2017 |
Customers can earn postage credits for each of their first three First Time User advertising campaigns. The postage credit varies dependant on format, service and weight. |
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