New Goneaway Suppression File launched by Data8 | DMA

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New Goneaway Suppression File launched by Data8


Goneaway screening services enables marketers to identify people who have moved residences and remove them from their database. By excluding people who have moved, companies save money by only contacting those who are still there.

Data8 has launched their own Goneaway Suppression File, it has been designed and developed in-house, using proven fuzzy name and address matching processes. The file is based on detailed analysis of 600 million historical electoral roll records and is verified against property sale information, increasing its accuracy.

The database was developed using a variety of techniques and data sources and the outcome is a file containing 35 million records that goes back as far as 2001. The file is updated quarterly to ensure that it contains the latest verified records.

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