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Membership Terms & Conditions

Applying for DMA membership: 
terms & conditions

When an organisation applies for DMA membership we need to run a few checks to help our members comply with the relevant legislation. There’s no legalese or confusing language, just a few T&cs in plain English.

 1. Your business needs to have had at least three months of satisfactory trading for full membership, unless your business is in the claims management industry when you will need at least 12 months satisfactory trading. Please see paragraph 2. The DMA Board will look at a number of factors, such as financial stability, references from DMA members, and a few checks to make sure none of the directors or board level staff have held a similar position in a company that has gone into insolvent liquidation or has been the subject of a Disqualification Order under the Company Directors Disqualification Act 1986.

 2. If your business provides regulated claims management services it needs to be authorised by the claims management regulator. You will need to provide evidence of 12 months satisfactory trading to apply for full membership. As part of the application process, you will need to allow the DMA to ask The Telephone Preference Service (TPS) for information related to any complaints to the TPS about your business and any other organisations in the same group. You’ll also need to allow The DMA to contact the claims management regulator for a copy of its latest audit report on your business and any other organisations in the same group. The purpose of this information-gathering is to help your business comply with the DMA Direct Marketing Code of Practice.

3. As part of your application process, the DMA compliance team will carry out an assessment (which may include a visit). The assessment will vary from member to member depending on their individual circumstances. This is a standard procedure and is designed to help you meet the relevant criteria laid out in this application and the Direct Marketing Code of Practice. You can find the code here and you will be sent a copy once we have received your application form.

4. We will be working with the compliance officer you appoint, who should have a good knowledge of the relevant legislation. We’d also like to ask you to let us know if there is a change in staff and if a new compliance officer is appointed.

5. You will gain provisional membership as soon as the process described in 1-4 is complete and you have paid your membership fee.

6. We will confirm full membership following a satisfactory compliance assessment (this can include a compliance visit). The DMA legal and compliance team will work with your business to help you meet the relevant criteria in the DMA Direct Marketing Code of Practice, as part of your application for DMA membership. We’d like you to enjoy the full benefits as soon as possible so our compliance consultants will be in touch quickly.  However, we may cancel your provisional membership in the unlikely event that there is no realistic prospect of you meeting the relevant criteria in the DMA Direct Marketing Code of Practice. Don’t worry if you’re busy, we allow three months to complete the process.

7. The DMA Board could refuse a membership application, but we would let you know in writing and refund any fees paid within 28 days.

8. Sorry, but we only offer corporate membership, so individuals can’t apply (except sole traders).

9. Please check that the information you provided when applying is correct, otherwise, the DMA could cancel your membership without refund.

DMA membership: 
terms & conditions

As a DMA member we help you comply with the relevant legislation. There’s no legalese or confusing language, just a few T&cs in plain English.

1. Membership of The DMA is on a rolling annual contract. Membership entitles you to access DMA services, including advice from the DMA legal team on legislation affecting the marketing and advertising industry, discounted rates on seminars, conferences and other DMA events, full access to the wealth of knowledge on the DMA website and use of the DMA logo.

2. We hope you enjoy your membership of the DMA. However, if you decide to leave, you must give six months written notice, that notice to expire on the renewal date of your membership. Therefore if your renewal date is 1st January, you must serve notice by 30th June the previous year. You will have full access to all DMA services during the cancellation period. If you fail to give six months’ notice, you will be charged a cancellation fee equivalent to the monthly membership for every month or part thereof that the cancellation period exceeds the renewal date. Therefore if you renewal date is 1st January, but you do not give notice til 30th September, your membership will expire on 31st December but you will be liable for 3 months cancellation fee as you only gave 3 months’ notice of intention to cancel.

3. The Articles of Association (let us know if you need a copy) detail the duties and responsibilities of all DMA members. We work hard to build the DMA’s and our industry’s reputation, which is why you are required, as a condition of membership:

• To ensure your marketing activities comply with the relevant legislation and applicable codes of practice (including the DMA Direct Marketing Code of Practice, the UK Code of Advertising, Sales Promotion and Direct Marketing (CAP Code), the UK Code of Broadcast Advertising (BCAP Code), and with any other codes recommended by the DMA Board from time to time).

• To act in accordance with the findings of the Direct Marketing Commission and/or the related Appeals Commissioners and/or the Advertising Standards Authority.

• To appoint a compliance officer and ensure that he or she: 

• has a good knowledge of the Code and the relevant legislation;

• acts as a point of contact for the DMA on compliance issues;

• lets the DMA know if there is a change in staff and a new compliance officer is appointed.

• To contribute to the Advertising Standards Board of Finance levy where appropriate.

• To comply with any other membership requirements related to the use of other codes, if you want to promote yourself through such codes.

• To work with the account management team to determine your renewal rate through a fee assessment process based on direct and digital marketing activities if necessary.

• To pay the membership fee within 30 days of the date of invoice. If payment is not received, your access to DMA services will be suspended until such time as payment is received and cleared. While your account is suspended, you will not be able to use

  • DMA accreditation and use of our logo on your website & external communications
  • listing in our directory of brands, agencies and suppliers, as well as industry introductions
  • our support services including the legal helpdesk
  • access to DMA website content, including our research and industry expertise
  • member discounted pricing for DMA events and the DMA awards

• If your business provides regulated claims management services it needs to be authorised by the claims management regulator. As part of the application process, you’ll need to allow the DMA to ask The Telephone Preference Service (TPS) for information related to any complaints to the TPS about your business and any other organisations in the same group. You’ll also need to allow The DMA to contact the claims management regulator for a copy of its latest audit report on your business and any other organisations in the same group.

• To work with the DMA compliance team should they carry out an assessment (which may include a visit). The assessment will vary from member to member depending on their individual circumstances. This is a standard procedure and is designed to help you meet the relevant criteria laid out in this membership and the Direct Marketing Code of Practice. You can find the code here.

* Please check that the information you provided when applying is correct, otherwise, the DMA could cancel your membership without refund.

The purpose of this information-gathering is to help your business comply with the DMA Direct Marketing Code of Practice.

2. The DMA Board may suspend or expel you in the unlikely event that:

• if you are no longer meeting DMA’s membership criteria, or

• if the DM Commission or the DMA Board, after a fair hearing, finds that you have damaged the reputation of the DMA or our industry, or

• if the DM Commission finds, after a fair hearing, that you have committed a serious or repeated breach of the DMA Direct Marketing Code of Practice

3. We will register you with the relevant activity group within the DMA appropriate to your business.

4. We want to protect our intellectual property, so if you are no longer a DMA member, you need to remove all references to the DMA (stationery, promotional material, website etc) within the notice period.

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