Media & Publishing: 5 Steps to Selecting the Right Email Marketing Technology
28 Nov 2023
In a world where millions of publishers are vying for readers’ attention, the ones that consistently stand out are those that extend a hand and communicate with – rather than at – their readers.
The question is: how do you select the right Email Marketing Platform to deliver relevant content to YOUR readers?
Whether you’re vetting solutions for the first time or you’ve been through the procurement process a time or two, it’s your job to find the right technology that meets the needs of your high-velocity media or publishing company.
This guide will help you to:
Define the requirements needed to deliver an engaging and revenue-generating email marketing strategy
Learn ways to get all the stakeholders on the same page
Select a relationship marketing vendor that understands the media and publishing industry
Educate yourself on the best practices and use cases for leveraging email marketing technology