Influencer Marketing Masterclass | DMA

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Influencer Marketing Masterclass

Influencer Marketing Masterclass

You will learn to:

  • Understand what influencer marketing is and it's many different faces
  • Recognise how influencer marketing fits within the marketing mix and how to find the right influencers for your brand
  • Build a compelling proposition for your influencers
  • Understand the ladder of engagement to maximise your influencer programme
  • Appreciate the legal guidelines around influencer marketing
  • Define a measurement framework

Masterclass Details:

Influencer Marketing today

  • The influencer landscape from celebrities to nano influencers
  • Understanding why influencer marketing is so powerful
  • The importance of building a relationship
  • The rise of the creator economy

How to find the right influencer for your brand

  • Set your objectives
  • Identify the right influencers
  • Link an influencer back to your brand values and customer personas
  • Perform effective influencer outreach - an insight into useful tools and paid vs non-paid

How to get the most out of your influencer relations

  • Deliver a compelling proposition for your influencers
  • How to negotiate effectively with influencers
  • How your employees and customers can become your influencers

Embracing social media to support your influencer strategy

  • How to integrate the influencer activity into your social media channels
  • The power of communities
  • The importance of listening to your customers
  • Why brand advocates are critical to success

Integration across the marketing mix

  • The importance of creating strong content
  • Creativity is needed to make an impact
  • Influencers and PR
  • How Influencer marketing can drive SEO

What does success look like?

  • Understand the legal guidelines
  • Best practices to maximise your spend
  • How to measure its success

Who should attend?

This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies in influencer marketing.


Julie Atherton F IDM, Managing Director, Small Wonder
Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.


"One of the great things about studying with the IDM is that you get a practical AND relevant learning experience!"

Jennifer Trenery,
International Compliance Association

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