Impostering, telling porkies and creative recruiting

Ever felt that you were just, well, winging it?

Out of your depth? About to get rumbled? You could be suffering from Imposter Syndrome.

It lives in all of us. Well, lots of us, especially those of a creative persuasion. Read Tanya Livesey, coach to the creative superstars, in Creative Review on a very real problem.

Meanwhile over in Campaign, the threat to words has prompted Jeremy Ettinghausen to pen this part love letter, part heartfelt plea. He tackles the fear that, as video consumes the web, the spaces in which writing can play is ever more squeezed. And he bangs the drum for writing to move beyond “just” storytelling and focus more on ideas: coming up with them, sharing them, making sure they change the world.

It’s not been a great week for Ryan Lochte. Not only was he fairly average in the pool (admittedly to his lofty standards), but sponsors, the US swimming association and even his teammates have been been heading as far away from him as possible.

But there’s a light at the end of the tunnel. A Marketing Week, Mark Ritson-shaped light, to be precise. You see, Ritson believes that because Ryan Lochte is, well, yeah, just Ryan Lochte, his false claim he had been robbed at gunpoint at a Rio petrol station could turn out to be a PR boon. Sort of.

Keeping on with the theme of actions that could be considered poor taste, London agency Don’t Panic ruffled some feathers with their rather crafty way of recruiting for a creative director role.

Dashing around rival agencies armed with tearaway job ads, Don’t Panic’s crack team got their vacancy up in the faces of the sharpest creatives in town, plastering the job news just about everywhere. Suffice to say, it irritated some, elated others and it got the agency a whole bunch of press coverage.

It’s always nice to end on a video said some content manager to someone, somewhere. And this piece isn’t about to turn down a chance to share The Drum’s segment on Blur’s Alex James, Jacob’s Crackers and the role of a Chief Taste Curator.