How the Mailing Preference Service can improve your direct mail campaigns

While a majority of the public welcome the special offers and information they receive by post some do not and so the Mailing Preference Service (MPS) allows those people to opt-out from receiving future unsolicited marketing in the post.

Direct mail is costly and relies on resources being utilised efficiently and so sending marketing messages to households that won’t be receptive is not the intention. MPS means that businesses can vet their contact database against people registered to the service and so not waste resources on consumers that won’t be interested in marketing messages.

Another benefit of using MPS is that it protects the brand. Consumers who are registered to MPS are going to be annoyed or even angry when they then still receive direct mail. This anger will then become synonymous in the consumers mind with the brand, damaging the brands reputation.

Making use of the MPS should be a matter of course for any marketer in charge of a direct mail campaign.

Become a licensee.

Visit the website for more information: www.mpsonline.org.uk.