How marketers can measure CO2 emissions

Question: What weighs as much as a two kilometre-high stone pillar the size of a tennis court? Answer: the CO2 emissions released annually by UK marketing campaigns.

This calculation is based on an overall UK marketing spend of £34.77 billion in 2022, and an average of 0.226kg of CO2 released per £1 of advertising spend.

The best way for any marketing organisation to reduce its CO2 emissions is to actually measure what is being released, by channel, using a CO2 Counter from Unifida.

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