How does social data inform your marketing?

Amara’s Law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” How do you integrate social media in your business?

The quote above could have been designed for social media.

All the big social networks are around a decade old. Twitter a little younger, founded in 2006, Facebook is 10, and LinkedIn a little older still.

The explosive growth in social media has fundamentally changed the way people conduct both business and their private lives.

As the networks grew from the passions of the computer literate to an entirely new media, businesses have been slow to adapt. This is not to criticise business – the change in consumer behaviour has been too rapid to track.

For marketers, we don’t have all the answers.

How people use social networks is complex and changing. They are business and social tools, and marketers need to know how they interact with the other media we are familiar with.

We and Work Digital want to know how you use social media. How does it integrate with your ongoing marketing? How does social data inform your marketing activity?

As an incentive, you will be the first to know the results, and so better know how you can integrate your business with social networks, and so serve your customers better.

Take the survey here.