GDPR: A consumer perspective
15 May 2019
The GDPR is a huge opportunity - not a threat.
And the latest DMA and Acxiom research supports that thesis, crucially taking in the consumer perspective.
People value honesty and transparency, and will enter into a data exchange with brands that can prove they hold true to those values.
But there are many more reasons to be GDPR-optimistic in this report. Read on to learn:
- Most consumers see the benefit of personalised marketing
- This comfort with personalisation increases the likelihood of a mutually beneficial data exchange
- Consumers feel the GDPR has elements that will matter to them personally
- That consumers feel emboldened by the GDPR - and will share their data accordingly with the companies they trust