DMA Works With Government on Data Legislation Consultation

On 7 October 2021, the DMA, in conjunction with DCMS, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation.

The topics covered in the roundtable will have a direct impact on building successful customer relationships, both in terms of greater certainty around customer acquisition or retention, as well as safeguards for customers to ensure trust is earned and maintained over time.

In exploring these areas, our questions primarily focused on proposals in Chapter 2, but we also addressed critical issues in Chapter 1 around Legitimate Interests and Recitals (particularly Recital 47).

Crucially, we investigated the importance of data adequacy to our Members and whether the proposals under consideration posed a risk to the recent adequacy decision.

Catch up on the highlights with this summary of the roundtable, including:

• Availability and use of legitimate interests
• Automated decision making and data rights
• Reducing burdens on business and delivering better outcomes
• The impact of adequacy agreement with the EU

​You can also view the event recording, here.

DMA Members can submit responses to the consultation via email to Rachel.Aldighieri@dma.org.uk. Please submit your views by 12 November at the latest.

Explore our Responsible Marketing campaign, here.