DMA insight: The legal base for legitimate interests
09 Jan 2018
In the GDPR, Recital 47 declares direct marketing a legitimate interest, a significant win for the DMA's lobbying efforts.
But what are the fundamentals to this legal base for processing data, and what do marketers need to know?
Read on below and download a PDF of our infographic. You will:
- Learn why a legitimate interest is a subjective legal option
- Find out about Legitimate Interest Assessments (LIA) - and how to carry one out
- Discover what safeguarding risks to data subjects looks like